What I find interesting is the large number of theatres in which Watchman is still playing. It is nearly double its closest rivals. I think if you were to break down the yield per screen, it's probably not making as much money as some movies, although it does look like it will make back the $150 million or so that it took to make the movie which is a good thing, but probably not the big profit maker that the studio was hoping for. I imagine the size of profit will depend on how well it does in the DVD market.

I think the R rating is what hurt it the most since that automatically limits the size of its potential audience, but releasing it early was probably a smart move because I think the movie would have been lost among the summer blockbusters.

C.X.